Top Investment Group

Top Investment

Group

About Us

Our Story

From a single store in Auckland to a global cross-border investment group — nearly two decades of building the future of cross-border commerce.

Overview

A Global Cross-border Industrial Ecosystem

Top Investment Group is an international investment and operation group deeply engaged in the global cross-border industry, with a fully integrated whole-chain layout spanning supply chain, logistics, retail, e-commerce, brand incubation and financial services.

Starting from cross-border source trade in New Zealand in 2008, the group has grown through nearly twenty years of in-depth operations, strategic capital mergers and acquisitions, and continuous global expansion. Today it operates a fully closed industrial ecosystem covering global supply chain, international logistics, cross-border e-commerce, O2O new retail, brand investment and incubation, cross-border finance, and live-streaming e-commerce.

The group operates a dual-direction strategy: bringing the world's finest products to Chinese consumers, while simultaneously helping premium Chinese brands establish a global presence. This two-way model — underpinned by proprietary logistics infrastructure, 400+ brand authorizations and multi-channel retail operations — positions Top Investment Group as a core benchmark enterprise at the intersection of East and West.

Headquartered in Auckland, New Zealand, with strategic operations across Australia, China (Chongqing bonded warehouse), Japan and Hong Kong, the group has established a truly global footprint serving millions of consumers and thousands of business partners worldwide.

2008

Year Founded

NZ

Country of Origin

18+

Years Operating

400+

Brand Authorizations

30+

Retail Locations

100T

Monthly Parcel Volume

7

Global Warehouses

5

Continents

Development History

Milestones

2008

Launched cross-border source trade in New Zealand, laying the foundation for the group's cross-border industry.

2012

Established New Zealand Top International Limited and opened the first offline physical store in New Zealand.

2014

Upgraded brand to Top International Group. Founded NSF International Logistics, establishing the group's global logistics foundation.

2015

Strategically invested in Magic Lamp — a comprehensive cross-border e-commerce service platform for Australia and NZ.

2016

Cross-border Mall launched in mainland China with 16 offline stores. Tmall Global NZ region #1 in sales.

2018

Magic Lamp completed a tens-of-millions Pre-A round of financing.

2019

Magic Lamp raised 100M+ Series A. Acquired Health Element and Huayang Trading — NZ largest health product chains.

2020

Completed full acquisition of Australia & NZ businesses. Established Top Holding Group. Set up Hong Kong subsidiary.

2023

Officially renamed Top Investment Group. Acquired Highlogee skincare brand. Founded MIGU Technology.

2024

Acquired R&B (Reborn Biotech), a high-end health product brand from New Zealand.

2025

Strategic investment helped CYHB open its first flagship store in New Zealand, with plans to expand to Australia and Canada.

Corporate Vision
With a global vision, whole industrial chain strength and professional capital operation capabilities, Top Investment Group strives to become a first-class international investment group connecting China and the world.
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